Since the global pandemic, many of the services that were previously offered in person have now moved online. Real estate is no different in this regard. While property advertising has always relied on photography to shine a positive light on a home for sale, in-person viewings were still the preferred option for most buyers. However, the move to a virtual lifestyle means that video or virtual viewings are becoming not only increasingly popular but also much more common these days. So, getting back to the title of this article, how can video help to sell your home?
Listings With Videos Get More Inquiries
Video listings on homes for sale get four times as many inquiries as those without, and there are many reasons for this. With a video tour of a property, potential buyers get to see more of the home than they would from a selection of photographs.
It is the job of the seller to show the home in the best possible light, but photographs can sometimes be misleading, especially when it comes to the size of rooms. Taken from a specific focal point, a photograph can make a room look much larger than it is but with video homebuyers get to see the actual size of the room as well as those areas that would not typically make the pages of a listing, such as passageways and vestibules.
A video tour allows potential buyers to be taken on a walk through the property without having to leave their own home. Those who like what they see tend to phone up for an in-person viewing, meaning that real estate agents can cut down on the time spent showing the home to those who are never going to make an offer. In some cases, the video tour will be enough to encourage a buyer to make an initial offer.
Realtors can direct interested parties to the video in the first instance and if they are genuinely interested, they can then see it in person. It benefits the buyer as well as they can get a good look at a property via the video, meaning they can save themselves time by not having to view every possible property in person.
The Importance of Video When Selling Your Home Without an Agent
If you are hoping to save some money, you might try to sell your home without an agent. With a video listing, this becomes easier. Selling without an agent is known as FSBO (for sale by owner) and is legal in all fifty states (although in some states you will need to hire a real estate attorney to handle all the paperwork).
If you are considering a FSBO, it is even more important to make available a video tour of your home. This is because it can limit the amount of time you have to spend showing people around your home. You can take the video yourself but paying for a professional video will increase your chance of selling. This is because people viewing homes want to see a polished video that highlights the home’s best amenities.
A video production company such as Soflo Studio will ensure that the best parts of your home are featured on the video. Professional companies will have equipment (such as drones) to take video footage of your home and the surrounding area from above, as well as high-tech cameras capable of shooting high-resolution video that will attract potential buyers.
It is worth investing in a video tour when selling your home. Video footage leaves a much longer lasting impression on potential buyers than photographs or text would.