Over the past few years, there has been a clear shift occurring in the housing market. Whereas once, homes closer to urban centres were of great appeal, allowing for shorter commutes, as well as a better proximity to exciting events and establishments, now they are becoming less popular. The housing market is, instead, demonstrating that homes further afield, such as rural properties and those with larger garden spaces, are increasingly popular.

This shift in preference can be seen in property value, with house prices of rural homes increasing dramatically more than those in urban centres. Regions, such as Cornwall and Devon, that have always been somewhat popular as a rural home destinations are continuing this trend, with more northern areas now following suit. While initial increases in property value have slowed since the post-pandemic surge, they are still rising.

The question many might have asked regards why rural homes are becoming more popular. What is it about villages and hamlets, as well as detached and semi-detached properties with gardens, that suddenly appeals so much to buyers? These homes have always been available but, since 2020, the housing market has changed quite dramatically.

Value Of Property

The price of rural properties can vary greatly. Some homes are more affordable than the city centre apartments of bustling urban areas, while others, especially those associated with luxurious environments, have a considerable price tag. A key distinction is, however, value.

A considerable appeal for rural homes, especially among first-time buyers, is value for money. Many are now asking themselves why they would reasonably pay for a single-bedroom apartment or two-bedroom home near a city when, for the same price, they could (and often do) achieve a far larger property further afield for less cost.

Natural Space

As concern for mental health rises, residents are beginning to scrutinise the stressors associated with urban life while simultaneously being drawn toward the health and wellbeing benefits of living closer to nature. For some, this means embracing log cabins and, for others, it is being able to see the stars.

Whether having access to local woodlands and the ocean or the garden space for a private and restorative escape, rural homes are associated with freedom of nature, allowing residents to step outside their doors and be among pleasant environments, instead of dealing with noise, lighting, and air pollution.

Remote Employment

The aforementioned points, however, do not discuss how residents are able to move further afield. Natural and property value have, for example, always been an influential factor in the housing market, while buyers were limited by the need to be closer to urban centres. This need has, primarily and historically, been due to professional obligations.

Now, however, with cultural shifts and technological developments, remote working is taking over. Professionals are increasingly finding themselves able to work from home or on the go, meaning the traditional need to be in a central area is no longer a reality. As a result, more residents are leaving cities and seeking a life elsewhere.